Abandon Auto Shows at Your Own Peril
Given their physical presence, auto shows are a unique, experiential channel where consumers, armed with information gathered online, can evaluate vehicles first-hand across all segments and brands.
Given their physical presence, auto shows are a unique, experiential channel where consumers, armed with information gathered online, can evaluate vehicles first-hand across all segments and brands.
If you want to explore the latest and greatest that the auto industry has to offer, then without a doubt your first stop should be a local auto show.